The Customer Data & Audience Manager is accountable for managing customer records, unified profiles, data quality, audience definitions, segmentation and activation across CRM, Customer Data Platform and marketing technology environments. The role ensures customer data is accurate, complete, compliant and ready to support acquisition, lifecycle, loyalty, retention, commerce and campaign use cases.
The role connects Marketing, CRM, Data, Analytics, Technology, Privacy and market teams to operationalise first-party data responsibly. It manages audience libraries, consent and eligibility rules, deployment to activation platforms, issue remediation and performance monitoring, while improving the reuse, governance and business value of customer data assets.
For this role, the gross annual starting base salary is [X] [currency] (full-time). This covers base pay only; any bonuses, incentives, and benefits will be discussed later in the recruitment process. Candidates with additional experience or qualifications may receive a higher offer, determined by objective, gender-neutral criteria and consistent with our pay principles. If a collective labour agreement applies, we will explain the relevant pay terms at the interview stage. Note: We never ask for your current or previous salary during our hiring process.
Source: Capgemini careers — Read the original posting and apply
This role is listed by the employer on its own careers site. Kaam Ki Khoj does not process applications for it.
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