As a member of Tanishq IBD’s Content Team, this role is responsible for driving visual storytelling across business and customer-facing touchpoints, conceptualising and executing high-quality creative output across regions and verticals. The role supports day-to-day content needs while contributing to larger brand- and business-led initiatives across markets.
The Visual Storyteller will play a central role in shaping how Tanishq International’s stories are seen, felt, and experienced across every customer touchpoint- from storefront windows to digital screens, CRM communication to product pages.
This role goes beyond design. It sits at the intersection of art direction, content creation, visual strategy, and light copywriting - operating in the space between a content creator and an art director.
Objective:
To elevate the visual and written storytelling standards of Tanishq International and build a globally benchmarked aesthetic that deeply understands and reflects the international Indian customer.
The role involves developing compelling visual content aligned with brand aesthetics, ideating and crafting strong visual narratives across website, in-store experiences, CRM, and catalogue content, and translating business and marketing objectives into clear, on-brand creative solutions.
The Visual Storyteller will own and art-direct product and brand shoots from concept to execution, ensuring the final output aligns with Tanishq IBD’s overall brand tone, direction and quality benchmarks.
In addition, this role will act as a custodian of Tanishq IBD’s visual language across all customer-facing touchpoints- maintaining consistency, coherence, and high creative standards across regions and formats.
The individual is expected to proactively identify content gaps and opportunities, propose relevant creative ideas and formats, and collaborate closely with internal stakeholders and external partners to deliver work that meets both brand and business objectives, while adhering to Tanishq and global design standards.
Copywriting, Photoshop, Illustrator,
Interest in AI & digital art is an added advantage.
Source: Titan Company careers — Read the original posting and apply
This role is listed by the employer on its own careers site. Kaam Ki Khoj does not process applications for it.
Titan Company is an employer in the Gems & Jewellery sector with operations in India. This is a directory listing maintained by Kaam Ki Khoj so that candidates can find the organisation; it is not an official company page and Kaam Ki Khoj is not... Read More
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