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Senior Manager - Sales Transformation and Channel Development - South

Date Posted: Sep 28, 2026

Job Detail

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    Location Chennai, Tamil Nadu, India
  • desktop_windows
    Job Type: Full Time/Permanent
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
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    Apply Before: Nov 15, 2026

Job Description

TATA-CONSUMER-PRODUCTS-BLUE-LOGO-Feb-13

 

 

 
Designation
Senior Manager - Sales Transformation and Channel Development - South

Function
General Trade
Location
Chennai
Reporting To
Director and Cluster Head - South 1 (Tamil Nadu, Puducherry and Kerala)

 

 

Job Description

 

 

About the Job: Senior Manager – Sales Transformation & Channel Development – South 1

 

Function: General Trade

 

Location: Chennai

Reporting To: Director  – Cluster Head South 1

 

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities

…. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity requires Developing & Implementing the Infrastructure & Distribution Strategy for the regions in coordination with Central Channel Development Team and Regional Sales Teams aligning with Business objectives.

Where do you come in as?

MD & CEO

President & Head – India Sales   Director – Cluster Head South 1

 

 

 

 Senior Manager – Sales Transformation & Channel Development – South 1

 

This job is at N-3 level (N corresponds to CEO’s level)

Top dimensions: Geography: India Direct reports: NA

 

Matrix Reports: NA

Type of Role: Individual Contributor

Primary Stakeholders (Optional):

India Sales, Packaged Beverages Marketing Teams, Demand Planning Teams, Sales Finance Teams

 

What are the Key Deliverables in this role ?
Financial Outcomes:

  Drive Sales Efficiency: Both for Urban and Rural.

Drive Rural Business: Overall Rural Infra – Sub-D Appointments, Rural Salesman Efficiency and Cost, Overall Lines Sold, Categories billed.

  Drive Channel Programs to Achieve Numeric Reach Goals: Wholesale

Customer Service

Rewards/Recognition and training Programs for Sales team: Design and Deploy

          Distributor Engagement Programs, Incentive Programs for Field Force- Deploy, Analyze, Improve Efficiency and Delivery of Channel Goals.

Internal Processes

Custodian of SND: Distributor Count, Super Stockist Count, SubD Count, Wholesale count and SAMT count.

Market Representation and Coverage: Drive Market Coverage as per SND Norms, Ensure POP Group Level Mkt.

 Infrastructure Deployment and Quality: Distributor Performance Efficiency.
External/Competition Landscape Benchmarking: Nielsen metrics and competition – Best Practices – Mapping and adoption - in Sales Processes, Infra Efficiency.


Innovation and Learning

Monitor and assess competitor landscape regularly on price, strategy, strengths & weakness

  Provide on job coaching to Sales & Merchandising Force

Conduct regular market analyses to monitor industry trends and competitor pricing effectively.

What are the Critical success factors for the Role?

Ability to Work with cross Functional Teams-Digital, Operations, Supply Chain, HR, Marketing, Shopper Teams.

  MBA with 6-8 years of FMCG experience

What are the Desirable success factors for the Role?

  Prior Experience in Sales

Comfortable with handling ambiguity and strong stakeholder management skills

Strong Analytical Skills- Ability to Work on Data, correlate with Market Observations and identify gaps and plan and execute course of action.

 

Wave-1

Source: Tata Consumer Products careers — Read the original posting and apply

This role is listed by the employer on its own careers site. Kaam Ki Khoj does not process applications for it.

Company Overview

Tata Consumer Products
Tata Consumer Products · Mumbai, Maharashtra, India
61 open roles

Tata Consumer Products is an employer in the FMCG/Food/Beverage sector with operations in India. This is a directory listing maintained by Kaam Ki Khoj so that candidates can find the organisation; it is not an official company page and Kaam Ki Khoj... Read More

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