Market Research Execution
• Plan and execute qualitative / quantitative market research for New Models, FMC (Full Model Change), MC (Minor Changes), Powertrain, Technologies & emerging mobility solutions
• Identify & lead advanced research projects to understand future consumer needs and market trends
• Translate business objectives into research methodologies
• Managing internal & external stakeholders for study planning & execution
• Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs)
• Travel for field research activities and consumer interactions Research Design & Development
• Design structured questionnaires, discussion guides, screeners, and other research tools
• Translate business objectives into measurable research hypotheses and customer research frameworks.
• Develop probing techniques to uncover latent customer needs, emotional triggers, and purchase motivations. Data Analysis & Insights Generation
• Ability to Convert complex consumer and market data into meaningful business insights and strategic recommendations.
• Evaluate data using statistical techniques and generate insights
• Study and analyze current & future Consumer trends (India & Global)
• Identify customer needs, unmet needs, market opportunities, and whitespace areas.
• Prepare management presentations and reports to support product and technology roadmap decisions.
Cross Functional Collaboration
• Partner with Planning, Marketing, Engineering, Design, Quality, and external research partners.
• Present findings and strategic recommendations to senior management & key stakeholders
• Support concept development, product definition, customer requirement identification, and innovation initiatives.
• Drive alignment among multiple stakeholders to ensure successful project execution
Must-Have Skills
• Strong expertise in qualitative and quantitative research methodologies.
• Questionnaire and discussion guide development experience.
• Moderation and interviewing skills for consumer research.
• Experience developing consumer personas and lifestyle frameworks
• Expertise in ethnographic research, home visits, and consumer immersion studies
• Strong analytical ability with expertise in insight generation
• Excellent presentation, storytelling & communication skills Preferred Skills
• Consumer behaviour & lifestyle research
• Segmentation studies, Conjoint analysis and advanced consumer analytics
• Experience with Statistical & data visualization tools such as SPSS, Python, Power BI, Tableau
• Knowledge of Social listening and Digital Consumer Analytics
• Expertise in MS office tools [PowerPoint, Word, Advanced Excel]
• Understanding of model development process and timelines Industry Knowledge
• Understanding of the automotive industry, mobility trends, and competitive landscape
• Knowledge of Indian consumer demographics and buying behavior
• Exposure to global automotive markets and emerging customer expectations. Behavioural Competencies
• Strong problem-solving and critical-thinking capability
• Ability to convert data into business stories
• Self-driven, eager to learn and result-oriented
• Strong stakeholder management and cross-functional collaboration skills
• Ability to manage multiple projects simultaneously
• Results-oriented mindset with high ownership and accountability
Source: Maruti Suzuki careers — Read the original posting and apply
This role is listed by the employer on its own careers site. Kaam Ki Khoj does not process applications for it.
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