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Manager (SALES - IBU) - Patna RO

Date Posted: Apr 22, 2026
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Job Detail

  • location_on
    Location Patna, Bihar, India
  • desktop_windows
    Job Type: Full Time/Permanent
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Dec 07, 2026
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Job Description

Job Title:

Area Sales Manager

Function:

Sales - IBU

Reports to:

CH Sales - IBU

Office/Location:

Patna RO

 

INTERACTION WITH STAKEHOLDERS

 

 

 

Internal

External

Direct

  • Sales team
  • Marketing team
  • Finance team 
  • Network Development team 
  • Sales Planning team
  • Service team
  • Dealerships
  • Interaction with customers / unions
  • BAFL, Other financers

 

JOB REQUIREMENTS

 

 

 

Educational Qualifications

Essential: Any graduate from Tier 1/2 colleges

Desired: Postgraduate (MBA) from a premier institute

Work Exp

Min: 3

Max: 8

Need for travel

High

75%

      

 

KEY COMPETENCIES

 

 

Technical/Functional

  • Understanding of sales processes
  • Dealership Management
  • Product Knowledge 
  • Market Intelligence 
  • Competition Tracking
  • Network development
  • Negotiation and Conflict Resolution
  • Sales Training
  • Local Activation
  • BTL activations
  • Marketing

 

 

 

 

 

 

 

 

Behavioural

  • Continuously raise the bar
  • Ensure results with speed
  • Meet customer expectations 

 

 

 

 

 

 

 

 

KEY RESPONSIBILITIES

 

 

 

 

Sales Vs. Targets:

  • Achieving the sales targets through channel partners in the assigned region
  • Increasing the market share for the assigned region by providing strategic directives 
  • Involved in the preparation of Sales plan with CH for setting sales targets for Sales executives by analysing actual sales vs expected sales 
  • Updating market developments periodically to facilitate proactive steps to combat competition
  • Analysing market sales data and customer satisfaction data
  • Drive volume and Market Share growth in all categories sold

 

Network Coverage:

 

  • Identifying the network gaps & identify prospective dealers
  • Managing the business by monitoring each dealership in terms of viability and profitability
  • Identifying new towns for Expansion

 

Systems and Processes:

 

  • Capturing ASM best practices and deploy them horizontally in concerned areas
  • Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities
  • Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity
  • Timely entering targets and achievements on internal platform (CDMS)

 

Manpower:

 

  • Ensuring adequacy of manpower at channel partners
  • Timely training of the Dealership Sales Manpower

 

BTL/Local Level Marketing:

 

  • Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction

 

Stock and Working Capital:

  • Managing the funds flow to the dealerships and ensure optimization of working capital
  • Stock planning & correction

 

Finance:

 

  • Manage funds flow to the dealerships by way of coordinating with the Financiers
  • Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding
  • Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships

 

The above list is not exhaustive and could evolve with changing needs & priorities of the company

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

KEY RESULT AREAS

 

 

 

 

 

  • Sales Vs Target
  • Market share growth
  • Adequacy of Network Coverage 
  • Systems & Processes 
  • Finance
  • Manpower
  • Projects undertaken by the BU/ region for the quarter
  • Local Level marketing and BTL activities

 

 

 

 

 

About the role

  • Function: Sales & Marketing — Sales
  • Experience: 3 to 8 years
  • Openings: 1

Source: Bajaj Auto careers — Read the original posting and apply

This role is listed by the employer on its own careers site. Kaam Ki Khoj does not process applications for it.

Company Overview

Bajaj Auto
Bajaj Auto · Pune, Maharashtra, India
202 open roles

Bajaj Auto is an employer in the Automotive/Auto Ancillaries sector with operations in India. This is a directory listing maintained by Kaam Ki Khoj so that candidates can find the organisation; it is not an official company page and Kaam Ki Khoj is... Read More

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