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Manager (RIDES & COMMUNITY - PB) - Bangalore RO

Date Posted: Feb 18, 2026
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Job Detail

  • location_on
    Location Bengaluru, Karnataka, India
  • desktop_windows
    Job Type: Full Time/Permanent
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Dec 07, 2026
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Job Description

 

 

JOB PURPOSE

  

 

 

 

 

  • AM is the local custodian of the brand.
  • The job is to ensure that the brand is represented as per guidelines across all touchpoints including at the event activations.
  • Execution of all the consumer-related HO driven interventions. These have to be executed with the highest standards as per guidelines.

 

 

 

 

 

 

Qualification: MBA

 

Location: Bangalore -  Handling South Region

 

Biking inclination preferred; Travelling required across North of India.

 

 

 

 

INTERACTION WITH STAKEHOLDERS

 

 

 

 

 

Internal

External

 

 

Direct

  • Area Sales Managers
  • RCM Team
  • Central Marketing Team
  • Marketing Agencies/Vendors
  • Influencers

 

 

 

 

 

 

 

 

 

 

 

 

ADDITIONAL

  • Rider & Community Management (RCM) in high end bike competition companies (preferred)
  • Trade Marketing Roles in FMCG companies
  • Owns a 2-wheeler/rides a 2-wheeler (motorcycle) / has an intent of riding out
  • Local digital marketing experience
  • Worked on a communication plan for any product/launch or done any collaterals development for any product
  • Working experience with 3rd party vendors and channel partners

 

 

 

KEY RESPONSIBILITIES

 

 

Job

Tasks

Property promotion and participation

  • Ensure RCM Promo assets availability and execution as per guidelines.
  • Engage with ASM and Showrooms to drive event registrations.
  • Ensure execution of local RCM events with the set standards.
  • Close feedback loop from the Participants.
  • Maintain MIS for numbers, approvals, budgets, participation

App

 

 

  • Roll out beta testing, on-board testers, create routes
  • Manage content generation and local quests
  • Map dealer-led rides in the app

Community building

 

 

 

  • Identify - Riders, influencers, brand advocates, clubs, communities
  • Initiate & propose collaborations and get them on the app
  • Formulate and execute community building across the region.

Alliances

 

 

  • Identify potential local alliances and suggest and execute engagement strategies with them.
  • Review, engage and monitor the alliance performance

Capability

 

 

  • Build Network capability through training dealer team on RCM activities.

RCM as Sales Lever

  • Conduct and drive all the RCM activities which will be sales Enablers.
  • Monitor these activities on parameters of actual outcome v/s expected outcome.
  • Set up a strong PDCA culture through which quick changes in strategies are thought of if impact of the outcome is muted.

Digital leads

Dealership sales point actions

  • Develop Regional Marketing plans and localized Social media strategy
  • Manage agencies at the regional level for BTL, social media, creatives & PR
  • Generate digital leads and manage dealer pages
  • Coordinate with Marketing for brand campaign assets

Market Understanding

  • Spotting trends in local markets and sharing customer inputs with HO
  • Work closely in the market to understand the competitor moves specially related to their consumer related interactions.

 

The above list is not exhaustive and could evolve with changing needs & priorities of the company

 

About the role

  • Function: Sales & Marketing — Marketing
  • Experience: 3 to 8 years
  • Openings: 1

Source: Bajaj Auto careers — Read the original posting and apply

This role is listed by the employer on its own careers site. Kaam Ki Khoj does not process applications for it.

Company Overview

Bajaj Auto
Bajaj Auto · Pune, Maharashtra, India
202 open roles

Bajaj Auto is an employer in the Automotive/Auto Ancillaries sector with operations in India. This is a directory listing maintained by Kaam Ki Khoj so that candidates can find the organisation; it is not an official company page and Kaam Ki Khoj is... Read More

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