Roles and Responsibilities:
Define and own the overall media strategy across paid brand media channels for Instamart along with the media agency
Plan and execute OOH, innovation, activations and BTL campaigns
Assist in translating business objectives into integrated media plans across Digital, TV, print, OOH, radio, and emerging platforms.
Oversee annual and quarterly media planning and budget allocation.
Ensure seamless execution of media campaigns across all platforms.Monitor performance and optimize media spends to maximize ROI and lead post-campaign analysis and insights to inform future strategies.
Collaborate closely with creative, marketing, growth, category, and insights teams.
Manage relationships with media vendors, publishers, platforms, and agency partners.
Negotiate rates, partnerships, and value-added opportunities.
Stay updated on media trends, platform changes, and industry best practices.
Preferred Candidate:
An experienced media professional, having worked for atleast 6-7 years in an agency/brand media team. Experience in OOH/Activations would be an advantage
Good to have experience in managing digital and traditional media planning and execution
Ability to manage large budgets and complex campaigns
Deep understanding of media metrics, attribution and ROI measurement
Excellent communication and presentation skills. Strategic thinking with strong analytical and problem solving skills
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the
Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
About Instamart:
Instamart is building the quick commerce segment in India. We offer more than 5000 items to our customers within 10 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful.
Source: Swiggy careers — Read the original posting and apply
This role is listed by the employer on its own careers site. Kaam Ki Khoj does not process applications for it.
Swiggy openings shown on Kaam Ki Khoj are read directly from the company's own careers site and link back to it. Apply there; Kaam Ki Khoj does not process applications for these roles and is not affiliated with Swiggy. Read More
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