1. SEO Strategy & Organic Growth
• Drive organic traffic growth through on-page, off-page, and technical SEO strategies
• Improve keyword rankings and visibility across search engines for targeted business keywords
• Identify and implement new growth opportunities and channels for organic acquisition
2. Technical SEO & Website Optimization
• Ensure website adherence to SEO best practices including site speed, mobile responsiveness, crawlability, and indexing
• Monitor and improve overall technical health of websites
• Coordinate with tech teams for implementation of SEO enhancements
3. Content Strategy & Optimization
• Drive content initiatives including monthly blog creation and optimization of existing content
• Ensure content is aligned with SEO goals, keyword strategy, and user intent
• Continuously optimize website pages to improve rankings and engagement
4. Local SEO & GMB Management
• Manage Google My Business (GMB) listings for all branches
• Ensure accurate, consistent, and optimized business information across locations
• Improve local search visibility and customer engagement
5. Backlinking & Domain Authority
• Develop and execute backlink strategies to improve domain authority (DA)
• Build high-quality backlinks to enhance website and app visibility
• Track and improve off-page SEO performance
6. App Store Optimization (ASO) & App Growth
• Improve app visibility and downloads through App Store Optimization (ASO)
• Conduct A/B testing for app store elements (titles, descriptions, creatives)
• Monitor competitor strategies and optimize app performance accordingly
• Manage user reviews and ratings to enhance app credibility
7. Reporting & Analytics
• Share weekly and monthly performance reports with actionable insights for business teams
• Track key metrics including traffic, rankings, conversions, and app downloads
• Use analytics to refine strategies and improve ROI
8. Learning & Capability Building
• Continuously enhance expertise through Google certifications and digital marketing courses
• Stay updated with latest SEO trends, algorithms, and best practices
• Apply learnings to improve marketing effectiveness and decision-making
Source: Tata Capital careers — Read the original posting and apply
This role is listed by the employer on its own careers site. Kaam Ki Khoj does not process applications for it.
Tata Capital is an employer in the Banking/Financial Services/Broking sector with operations in India. This is a directory listing maintained by Kaam Ki Khoj so that candidates can find the organisation; it is not an official company page and Kaam Ki... Read More
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