<br/><br/><br/>About the Role<br/>Amazon Fashion India is looking for a Manager, Category Marketing Manager to own traffic and customer lifecycle for GL Apparel — one of the largest and fastest-growing categories on the platform. This is a high-visibility, high-ownership role sitting at the intersection of strategy, data, and creative execution. You will lead a team to define how millions of customers discover, engage with, and buy fashion on Amazon.in.<br/>If you thrive in ambiguity, move fast, and love building things from the ground up — this role is for you.<br/><br/>You will own traffic and customer growth for GL Apparel. You'll be responsible for bringing customers into the funnel, keeping them engaged, and converting intent into purchase — at scale. You will lead, mentor, and grow a team of category marketers- set clear goals, unblock execution, and build capability over time. This is a role for someone who is equally comfortable building a channel strategy and getting into the data to figure out why something isn't working.<br/>________________________________________<br/>What You'll Do<br/>Traffic & Channel Ownership<br/>• End-to-end traffic strategy for Apparel across paid and owned channels — Social, Search, Affiliates, Associates, and on-site merchandising<br/>• Build and execute multi-channel marketing plans with a clear acquisition and conversion logic<br/>• Work closely with central traffic teams as the category's advocate; influence channel investment and prioritization<br/>• Continuously optimize channel performance through in-depth analysis and test-and-learn experiments<br/>Customer Lifecycle & Engagement<br/>• Develop strategies to acquire new-to-category and new-to-Amazon customers and move them through the purchase funnel<br/>• Use data and customer insights to design campaigns that drive activation, repeat purchase, and long-term retention<br/>• Lead high-impact event marketing (ARTs, Diwali, Republic Day) — from strategy to execution to post-event debrief<br/>Creative & Merchandising<br/>• Plan and execute high-visibility media and merchandising campaigns that resonate with fashion customers across demographics<br/>• Own the category's style guidelines, merchandising calendar, and promotional framework<br/>• Partner with brands on coop packages and creative briefs that are on-brand for Amazon Fashion<br/><br/>Planning & Partnerships<br/>• Develop annual and quarterly marketing investment plans in partnership with Finance<br/>• Build innovative internal and external partnerships to drive organic visibility<br/>• Identify and reapply best practices from central teams and peer categories<br/>________________________________________<br/>What We're Looking For<br/>• 6–8 years of experience in category marketing, growth marketing, or brand management — preferably in fashion, lifestyle, or e-commerce<br/>• Strong analytical chops — comfortable working with traffic, conversion, and campaign data to generate insights and make decisions<br/>• Proven ability to manage large-scale campaigns end-to-end with multiple stakeholders<br/>• Sharp written communication — you can write a crisp campaign brief, a data-backed business review, and a compelling customer message<br/>• Bias for action and ownership — you don't wait to be told what to do<br/>• Experience working with paid media channels (Meta, Google, YouTube) and affiliate/associate programs is a plus<br/>

Basic qualifications

- 5+ years of professional non-internship marketing experience<br/>- Experience managing teams<br/>- Experience using data and metrics to drive improvements<br/>- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)<br/>- Experience driving direction and alignment with cross-functional teams<br/>- Experience communicating results to stakeholders<br/>- Experience guiding creative input, development and execution from concept to completion

Preferred qualifications

- Experience using SQL to pull data and metrics to deliver reports<br/>- Experience with basic HTML, website management and content management systems (CMS)<br/><br/>Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit <a href="https://amazon.jobs/content/en/how-we-hire/accommodations">https://amazon.jobs/content/en/how-we-hire/accommodations</a> for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.<br/><br/>null