Executive - Visual Merchandising

Visual Merchandising & Design

• Lead the design and development of VM elements, retail collaterals, displays, fixtures, communication materials, and in-store branding.
• Create and adapt designs for different store formats, sizes, locations, and execution requirements.
• Develop layouts, artwork adaptations, production-ready files, and execution guidelines for VM implementation.
• Ensure consistency of brand identity and visual standards across all stores.
• Bring innovative ideas and new visual concepts that enhance the customer experience and improve in-store visibility.
• Work closely with marketing, retail, and regional teams to translate campaigns into effective VM executions.
• Understand and apply the 4 Ps of retail marketing – Product, Price, Place, and Promotion – while developing VM strategies and solutions.

Design Software & Creative Capabilities

The candidate should be highly proficient in:

• CorelDRAW
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign

Strong visual sense, creativity, typography, layout understanding, colour sense, and attention to detail are essential.

VM Materials, Production & Costing

• Have strong knowledge of VM materials, substrates, printing techniques, fabrication methods, fixtures, and production processes.
• Explore and evaluate new, innovative, sustainable, and cost-effective VM materials and execution techniques.
• Prepare and evaluate costing for VM elements and ensure solutions are commercially viable.
• Work closely with vendors on quotations, negotiations, sampling, production, quality, timelines, and installation.
• Ensure the right balance between design impact, quality, durability, and cost.

Vendor Management

• Manage and develop a reliable network of VM vendors, printers, fabricators, installers, and other service partners.
• Brief vendors accurately and ensure timely delivery as per approved specifications.
• Negotiate costs, timelines, and commercial terms effectively.
• Conduct regular vendor evaluations and identify opportunities for better quality, cost efficiency, and innovation.
• Continuously explore and onboard new vendors and production capabilities.

VM Execution & Process Management

• Establish robust processes, SOPs, checklists, approval mechanisms, and execution controls for VM activities.
• Develop clear VM guidelines and execution manuals to enable consistent implementation across stores.
• Coordinate with regional teams to ensure VM elements are executed correctly, on time, and as per approved designs.
• Monitor store-level execution and identify gaps in display standards, quality, and brand consistency.
• Establish mechanisms for execution tracking, photographic reporting, audits, corrective actions, and closure.
• Work closely with regional and store teams to resolve execution challenges quickly and practically.

Commercial & Operational Responsibilities

• Manage the commercial aspects of VM execution, including budgets, quotations, purchase processes, work orders, and vendor documentation.
• Be comfortable working on SAP and managing relevant commercial transactions.
• Coordinate with finance and internal teams for invoice verification and clearance against completed works.
• Ensure vendor payments are supported by proper documentation, approvals, and proof of execution.
• Maintain appropriate records of VM projects, costs, vendors, and execution status.

Key Skills & Competencies

• Strong Visual Merchandising and retail design expertise.
• Excellent creative and conceptual thinking.
• Strong understanding of retail marketing and the 4 Ps.
• Excellent knowledge of VM materials, fabrication, printing, and production.
• Strong vendor management and negotiation skills.
• Good understanding of costing and commercial processes.
• Strong knowledge of SAP and invoice-processing workflows.
• Excellent project and process management skills.
• Ability to create practical, execution-ready layouts and adaptations.
• Strong attention to detail with a high sense of aesthetics.
• Ability to work across multiple projects and tight timelines.
• Strong communication and stakeholder-management skills.
• Ability to collaborate effectively with regional and store teams.

Personal Attributes

The ideal candidate will be:

• Creative and innovative, with a strong passion for visual communication and retail.
• Practical and execution-oriented, with the ability to convert creative ideas into workable solutions.
• Energetic, enthusiastic, and positive in approach.
• Proactive and comfortable taking ownership.
• People-friendly with excellent interpersonal and relationship-building skills.
• Curious and keen to experiment with new materials, technologies, and VM solutions.
• Comfortable working in a fast-paced, deadline-driven retail environment.
• Willing and able to travel to stores, markets, vendors, and project locations as required.
• A strong team player who can work effectively with internal teams, regional stakeholders, vendors, and store teams.

We are looking for a creative, energetic, and hands-on Visual Merchandising Lead who will own the design, development, planning, and execution of Visual Merchandising (VM) across all stores, with minimum 3 to 4 years of experience.

The ideal candidate will combine strong visual and design skills with commercial understanding, vendor management capabilities, and excellent execution discipline. The role requires someone who can translate brand and retail marketing objectives into impactful, practical, and commercially viable VM solutions while ensuring consistent execution across the retail network.