Job Description: App Growth, Commerce & Monetization
Role Purpose
We are looking for a high-energy, data-driven professional to help build and scale our consumer app as a growth, engagement, commerce and monetization platform.
This role goes beyond conventional app or brand marketing. The individual will be responsible for driving app adoption and engagement, improving user journeys, activating and reactivating customers, growing subscriptions and commerce revenue, and continuously experimenting with campaigns, offers and communication to improve business outcomes.
Key Responsibilities
1. App Growth & Engagement
Drive app installs, active users, repeat visits, MAU/DAU and overall engagement.
Develop campaigns and interventions to improve frequency of app usage.
Identify opportunities to engage different customer segments across the app lifecycle.
2. App Commerce
Plan and execute conversion-led commerce campaigns.
Build promotional programs including limited-period offers, flash/lightning sales, bundles and other commerce initiatives.
Track campaign performance and continuously optimize for conversion and incremental revenue.
3. User Journey & Lifecycle Management
Understand and optimize the customer journey across App Entry → Discovery → Engagement → Consideration → Purchase/Subscription → Repeat Usage.
Identify key drop-off points and develop interventions to improve progression through the funnel.
Segment users based on activity, behaviour and lifecycle stage.
4. Dormant User Reactivation
Identify and segment inactive/dormant users.
Build reactivation programs using relevant nudges, personalized communication, offers and incentives.
Measure reactivation and subsequent engagement/conversion.
5. Subscription Growth
Build and execute marketing calendars for subscription products.
Drive subscription trials, conversions, renewals and win-back campaigns for expired subscribers.
Experiment with offers, communication and propositions to improve subscription conversion and retention.
6. Personalization & CRM
Design targeted push notifications, in-app banners/cards, offers and campaigns based on customer behaviour and segments.
Develop relevant customer interventions across different stages of the app lifecycle.
7. Analytics & Performance Management
Monitor funnels, cohorts, retention, conversion rates, campaign ROI, ARPU and LTV.
Translate data into actionable interventions and campaigns.
Establish clear daily/weekly metrics and continuously optimize programs based on performance.
8. Advertising & Monetization
Identify advertising and brand partnership opportunities within the app.
Develop monetization opportunities while ensuring a relevant and seamless customer experience.
9. Experimentation & Optimization
Run structured A/B tests across offers, creatives, pricing, messaging, placement and timing.
Develop hypotheses, measure results and scale successful experiments.
10. Campaign Execution
Independently plan and execute weekly/monthly growth and commerce campaigns.
Set measurable objectives, track results and take corrective actions based on performance.
What We Are Looking For
Strong orientation toward growth, commerce, customer lifecycle and monetization.
Ability to think through data → segmentation → intervention → conversion → measurement, which Seenivasan K specifically highlighted as the mindset to assess.
Comfortable working with funnels, cohorts, retention, conversion and commercial metrics.
Strong campaign execution and experimentation mindset.
Ability to independently take initiatives from idea to execution and measurement.
Comfortable working cross-functionally across product, marketing, technology, analytics and business teams.
Key Success Metrics
The role would be measured across outcomes such as:
App installs and active users
MAU / DAU
Repeat visits and engagement
Funnel conversion
Dormant user reactivation
Subscription trials and conversions
Subscription renewals and win-back
Commerce conversion and incremental revenue
Campaign ROI
ARPU and LTV
A/B test performance and business impact
Source: Titan Company careers — Read the original posting and apply
This role is listed by the employer on its own careers site. Kaam Ki Khoj does not process applications for it.
Titan Company is an employer in the Gems & Jewellery sector with operations in India. This is a directory listing maintained by Kaam Ki Khoj so that candidates can find the organisation; it is not an official company page and Kaam Ki Khoj is not... Read More
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