Content Creator

We are seeking a talented and creative Content Creator to join our team at Titan. As a Content Creator, you will be responsible for developing and producing engaging and high-quality content for our watches - mainline category. This role will be based in our marketing department at our headquarters in Bengaluru, Karnataka, India.

Process Contributions:

Social Media Management:

• Lead and manage the social media pages of the brand to ensure consistent, high-quality daily content output in partnership with the social media agency
• Drive end to end execution including campaign briefing, content ideation, creative direction, and approvals
• Build and execute platform-specific content strategies, especially for Instagram, YouTube, and X (Twitter)
• Ensure timely publishing aligned with brand tone, campaign objectives, and performance goals
• Active social media listening

Influencer & Brand Collaborations:

• Identify, onboard, and manage relevant influencers aligned with brand values and campaign objectives
• Lead end to end influencer campaigns - from concept creation and scripting to execution and final approvals
• Experiment with new formats and creators, running at least one pilot influencer initiative per quarter
• Develop and manage strategic brand collaborations that unlock new audiences and deliver cost-effective impact

Content Creation & Campaign Support:

• Create and oversee content for all brand needs including emailers, WhatsApp communication, landing pages, and campaign specific assets
• Lead content development for external platforms such as e commerce portals, PR releases, and partner platforms
• Manage and execute photoshoots and video shoots for campaigns and BAU requirements, ensuring premium quality output across all assets
• Create and oversee product and feature led videos for watch collections

Ecommerce Platforms : A+ Content for Product Launches on Titan website and other e-commerce channels:

• Liaison with the marketing team to understand the specifications and features of the product
• Develop the description of the product based on the brief gathered to ensure that the content communicates the intended message
• Garner required approvals on the content and liaison with the website administrator in the upload of the same
• Develop the A+ content for each SKU integrating product descriptions, rich images, narratives, etc. to adjunct customers to make better buying decision and to boost the conversions
• Analyze the results of A/B testing to determine the best content layout based on the conversion and undertake necessary actions based on the same

AI & Digital Innovation:

• Explore and leverage AI tools for content ideation, personalized social media campaigns, and enhanced social listening insights
• Experiment with AI driven analytics to optimize campaign performance and audience targeting
• Stay updated on emerging AI trends to continuously improve digital storytelling and brand engagement

If you are a creative and driven individual with a passion for content creation and the fashion industry, we would love to hear from you. Join our team at Titan and be a part of our mission to create timeless and elegant watches for our customers.

Behavioral Skills

• Strategic thinking with hands-on execution capability
• Excellent stakeholder and agency management skills
• Strong creative judgment and attention to detail
• Ability to manage multiple projects in a fast-paced environment

Technical Skills

• Visual Design & Layouting
• Video creation & editing
• Copy /Content writing
• Product category knowledge
• Mailer HTML files creation
• Social media management and listening tools

Work Experience

Education: Graduation in marketing / communication / design field

Relevant Experience: 3 -4 years of experience in content creation & social media management