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Assistant Manager - Marketing, Ching's Secret

Date Posted: Sep 25, 2026
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Job Detail

  • location_on
    Location Mumbai, Maharashtra, India
  • desktop_windows
    Job Type: Full Time/Permanent
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Nov 15, 2026
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Job Description

TATA-CONSUMER-PRODUCTS-BLUE-LOGO-Feb-13

 

 

 
Designation
Assistant Manager– Marketing, Ching’s Secret
Function
Marketing		 Location
Mumbai		 Reporting To
DGM, Marketing, Chings

 

 

Job Description

 

 

What are the Key Deliverables in this role?

Financial Outcomes

  • Driving Monthly Brand KPIs via monitoring & execution of planned initiatives.
  • Analyze primary and secondary sales and distribution metrics to ensure monthly targets are on track.
  • Track stock ageing, billing efficiencies, etc. to highlight and minimize business loss.

Customer Service

  • Strong execution of Go-To-Market inputs to ensure timeline adherence.
  • Co-create with the BM on brand messaging for GTM elements, E-com pages, etc.
  • Plan & execute events, activations, and market interventions for key categories/SKUs in line with annual plans.
  • Coordinate with cross-functional teams and vendor partners.
  • Ensure timely connectivity of launch elements, POSM, merchandise, etc. in the market.

Internal Processes

  • Manage promo/pricing/pack change transitions for on-time delivery.
  • Ensure timely approvals and closure of vendor payments, contracts, and internal IOs.
  • Gather competition intelligence by tracking:

               MRP + schemes and flag off changes wherever applicable.

               New product or communication launches.

Innovation and Learning

  • Lead the brand scorecard data analysis and share actionable insights for management reviews.
  • Analyze data sources to share actionable insights from Nielsen, IMRB, and Brand Track.
  • Analyze reports to identify concerns and opportunity areas on brand metrics such as market share, penetration, etc., to help Brand Managers take decisive actions.

Export Innovation Scope: Lead development-led export projects including new products, new variants, recipe development, recipe rework and export-exclusive launches. Regulatory-only and compliance-led replication projects remain under the Exports PM structure.

What are the Critical success factors for the Role?

  • Strong execution skills with ability to deliver multiple tasks under timelines
  • Overall experience of 3-4 years in Sales & Marketing. Prior sales experience preferred.
  • Strong analytical skills – Good Excel working with ability to run varied formulas
  • Ability to manage projects individually.
  • Has worked in BTL led role / organization with some creative development
  • Fluent in oral and written communication
  • Experience in FMCG brand management preferred

 

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Source: Tata Consumer Products careers — Read the original posting and apply

This role is listed by the employer on its own careers site. Kaam Ki Khoj does not process applications for it.

Company Overview

Tata Consumer Products
Tata Consumer Products · Mumbai, Maharashtra, India
61 open roles

Tata Consumer Products is an employer in the FMCG/Food/Beverage sector with operations in India. This is a directory listing maintained by Kaam Ki Khoj so that candidates can find the organisation; it is not an official company page and Kaam Ki Khoj... Read More

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